On the heels of the automotive industry debacle and the subsequent payout of $350 billion of taxpayer money to keep them in business, the fallout has traveled quickly down the line. I don’t care if your are looking for cheap tires To date, the only winners in this deal seemed to be the corporate executives. The auto manufacturer line workers still fear losing their jobs, through reorganization and downsizing, while automobile dealers around the country have been put on hold, waiting to see when they might be reimbursed for promotional rebates and such from the auto manufacturers. The automobile dealers have been squeezed, between the proverbial rock and hard place.

Everywhere you look, in newspapers and TV ads, you now see automobile dealers offering clearance sales, with huge discounts, low down payments and interest rates you haven’t seen in many moons. Many automobile dealers have simply closed down, unable to weather the auto-unfriendly economy. Consumers have put the brakes on their spending and news reports indicate that potential buyers are unwilling to purchase a vehicle from an auto maker who might be bankrupt in a matter of months.

The truth is that the automobile dealers who have so far managed to hang in there, are holding huge inventories of 2008 models, which threaten to become an albatross, come March, when taxes must be paid on inventory. So they have more than enough incentive to sell these vehicles, quickly.

Just a few short months ago, TV ads for automobiles and trucks weren’t offering the average consumer much of a reason to buy. Prices were only nominally discounted, with the ads mainly extolling the virtues of a slick body style, GPS and other add-on gadgetry which could be yours for upwards of $20,000. All of the ads carried the usual fine print disclaimers, which couldn’t be read with your reading glasses in a single viewing. O.A.C. (on approved credit) was what did catch your eye. With the bank credit situation already in play, everyone knew that unless they had perfect credit, they didn’t stand a chance of getting a loan.

Presumably, this line of ads didn’t produce results for the automobile dealers. Which is why we’re now hearing a different tune. Now, prices are being slashed dramatically, with rebates offered on top of the low-as-you-can-go pricing. As for financing, the automobile dealers must have worked something out with the banks, because the current crop of ads include ‘financing available at low rates’ right in the narrative. You still can’t read the fine print, but buying a car does seem to be a bit more doable and attractive.

Could it be that we’re getting closer to the right time to buy? Is your old clunker driving you crazy? Or should you hold out just a little bit longer and see if some yet better deals are in the pipeline?

Buying a new car is a weighty decision these days. No matter how the automobile dealer packages his deal, until the economy shows signs of stability and individual consumers have a more solid take on their personal financial situations, the auto market remains a buyer’s market.

Is it time to grab a potentially good deal now? How low can they go? That remains to be seen.

While you are at it, you can grab some super cheap tires now.

Internet Marketing Advertising

Search Engine Optimization

Sure, you can do Pay Per Click. (Got lotsa money? Ready to spend $2-$5-$10 for every visitor?)

Sure you can do Yellow Page advertising. (Really, who can afford that?)

You can do Radio and TV. (Ha! As if any of us can afford that)

You can stand on a street corner and hand out cards with your website on them. (That’s probably as effective as those ideas mentioned above!)

So, what do you do?

Search Engine Optimization

Search Engine Optimization! That’s right. Search Engine Optimization (SEO). Time and time again, week after week, month after month, year after year… it always comes back to SEO.

Why SEO? Why search engine optimization? Because it works.

Why is it the way to go?

it works because, with your site properly optimized, you’re there when people are looking for you.

Perhaps you’re a plumber in Dallas. If you’ve done TV ads or radio ads, you have to hope that your ad comes on and the exact moment that someone’s pipes have burst or their toilet is backed up.

If not, that is if they don’t see a TV ad or hear a radio ad (remember, that they’ll hear yours only if you can afford the exorbidant amounts of money to afford such ads), what will they do?

Most likely they’ll go online, to Google, AOL, MSN or Yahoo to look for you.

Sure, they might go to the Yellow Pages. That is if they don’t mind how dirty their hands will be. And if they don’t mind trying to decide between 100 different plumbers. (Should I go with the one with the full page ads? They’re probably too expensive! How about one of these little ones? Who knows if they’re any good?

More and more, people are going to their favorite search engine.

They’ll go there and search for ‘plumber in Dallas’ or ‘Dallas plumber’ or ‘fix pipes in Dallas’.

Search Engine Optimization

And, if your site is properly optimized, by a professional, and you come up on the first page of Google (or one of the other popular engines mentioned earlier), they may click on your site. Then, your site can sell them and, hopefully, get them to make the call!

You know how much better your site can sell them than whatever size of Yellow Page ad you can afford can sell them.

So, how do you find a good SEO company.

Look for one:

1. that has been in business for a long time (GSEP.COM has been in business since 1995)
2. that you can trust (GSEP.COM is a member of the BBB and the BBBOnline).
3. that spells out clearly what you’re buying. Some companies, many in fact, say things like “You’ll be happy with our service” or “We’ll do a great job” or “We’re the best”. GSEP.COM guarantees, in writing, as part of the contract, top 10 rankings in Google, MSN, Yahoo and AOL. Guaranteed. In writing.

Don’t they sound like who you should call? Don’t they sound like they’re who you should contact for your search engine optimization needs?

They are. Visit the site and call them. You’ll be glad you did!