Posts Tagged ‘Objective’

How To Avoid A Nervous Breakdown Having Your Website Built!

Saturday, February 13th, 2010

Introduction

When I decided I needed a website for my business I had no idea of the planning involved. Like most people, I thought web design meant deciding on the graphics and the look of the pages and then by some magic it would all happen.
I have a friend who is in the business of web design and Search Engine Optimisation (SEO) so I approached him for a quote. As a complete novice who is computer literate up to a point, I was amazed at the depth of initial questioning required to find out exactly what my requirements were.

I had no idea about the various aspects and the structure of the site and I found it mind blowing when I learned about the amount of work involved. So I thought other people would be interested to know more about this complicated process and I have asked my friend to supply the technical information for this article.

Stages in the Process

Target Audience

Before building a website there are important questions to consider. I was asked who would be my target audience. Who are my customers likely to be? Would they be children, businesses, home owners, sales people, parents or teenagers and so on?

The objective of the website

Then I was asked, what was the purpose of my website? Did I want to sell products on line or use it to market my business and get more leads for possible customers? Maybe I would want to use it as an online brochure to showcase products. Another possibility was to use the website to foster a community so that I was in contact with other like-minded people, with chat rooms, online discussion and being supported by advertising on the site.

I hadn’t quite realised the scope of a website but as I was asked these questions it became clear that a lot of careful thought went into the preparation before building a website.

How to be Found on the Web

One of the first questions I was asked was, ‘Do you want it to be found by Google the main search engine?’ If I did then there was a whole process of establishing Keywords. So finding the best keywords are vital if you want to be found in Google. Generally most users only look at the top ten results so you will also want to promote your website to get on this page for your chosen keywords. By using a keyword research tool you can find the single most popular keyword for your industry.

Your Domain Name

Choosing a domain name is often quite a challenge because every name you initially come up with will almost certainly have been taken. Domain names ending in .com are by far the most popular and internationally recognised; the snag is that it’s very popularity means that the majority of the shorter names have already been registered.
So looking at names with endings such as .net; .co.uk or .info may be able to provide you with the domain name you want.

We weren’t fortunate enough to have the keyword in our business name but the keyword damp treatment as part of the domain happened once we identified our major products and services, but if you are registering a domain name now try to find one that includes one of your keywords.When choosing your domain name it is very important to include one or more of your keywords if possible as this can apparently help with search engine rankings. So although the name of your business is the obvious choice for a domain name, it is not necessarily the only option.

Creating a Site Map

As with any project you must have a plan, the better the plan the better the project turns out. A site map for a web site is part of the plan for the site. The importance of creating a site map is to get it clear in your mind of all the pages you will have on your website so you can prepare the content for each page and begin to design the flow through the website, such as when a user adds a product to their basket, then enters their delivery and billing address and makes the credit card payment in the correct order.

The aim is to make the site as user friendly as possible so that there are no barriers to getting into the website. For that reason often user name and passwordz are set for the customer so that they are not put off making a purchase by having to register.
For a non e-commerce site things are simpler with a contact form which allows you to receive enquiries by email without publishing your email address on the website, thus avoiding spam.Web forms can also validate the information before you receive it, so ensuring that the phone number provided does not contain words, and that the email address is in the correct format, for example. These things may sound very technical to us lay-folk but I assure you everything has to be decided on before starting on the construction of the site.

Copy

The next stage is preparing the content. This is not the design of your website – just the words and visuals you want to have one each of the pages.Having gathered all the previous information you will need to decide what imagery you want to use within the website content. As we all know, a picture speaks a thousand words and remains in people’s memory far longer than just words.For each image you should also have a caption, as the caption of an image is the next ‘most read’ words on the page after the page title. Images and their captions need to be clickable. When you click on a picture it should take you to the next stage of the process such as the sale page or placing an enquiry if your website is for lead generation.

Navigation

Another important aspect when building a website is how you want your navigation to work. You can have links within the content of your website, in the text, so there are not just links from the menu. You will need to decide whether the links will open into a new window, retaining your original page open. Next time you go online, you will realise how much thought has gone into the way in which a website works.

Website Design

Finally we come to the design of your website. According to my guaranteed SEO contact the design stage is the most difficult because everyone has different tastes.

What one person might like, another person might not like. If you are setting up a website for yourself alone then you will probably have some idea of what you want to see on the site. But if, as so often happens, the website is for a large corporation there will be inputs from many people or departments and you can be sure that they will never all agree!

There are a number of ways to approach web design but ultimately you need to create a design brief for the designer(s) to work from. Look at other websites and your competitor’s websites to find out what you like or dislike. The design brief should give reference to the logo, any existing brand guidelines or schemes and fonts and colour schemes, and should also detail which pages of the website that the designer is being tasked with creating visuals for.

The very best results will be achieved by using a graphic designer, and beware – not all graphic designers are the same. A graphic designer who designs specifically for print is working in a different discipline than a graphic designer who designs for screen and specifically the web. So choose your designer carefully, look at other work that person has done and determine whether or not you like their style.

If you are working in the big time and budget allows, use multiple graphic designers who have all been given the same design brief and request three concept designs from each designer. If the client themselves also do a graphic design, even if it’s a back of the envelope scribble, you will then have 10 concept designs. The next step is to get them all together and select the preferred elements from each design. Then give the work to the selected graphic designer to work up as the final artwork.

The artwork should be finalised and agreed on by everybody before development of the site begins.

Production

Finally the preparation has been done and the site is ready to be built. Now for the more technical stuff! You will need to have decided which programming language to use to build the website. There are two main types for developing a website, one is Unix based, and the other is Windows based. Each one has advantages and disadvantages. If you are starting from scratch then it probably won’t matter, so you can go with the preference of your professional doing the work. My website is built on the Unix platform (apparently!) which is the same as many of the more well known websites such as Ebay, Facebook, Google and Amazon. Also your website hosting must be compatible with the development language with which your website is built.

Accessibility and Compliance

The website has to meet the current standards for website coding and doing so insures that disabled users, such as the visually impaired, can still access the entire website if they are using a screen reader.

Website Development

The best way to develop a website is on the web Server where the site is going to live. This way, those involved in reviewing the work can see work in progress and provide comments throughout the development.

Unforeseen items

There are always some things that arise in any project which you suddenly realise you have forgotten, so no matter how well the web designer prepares and asks the right questions, there will always be a last minute change or addition. The main aim is to minimise the number of glitches that might arise because they aren’t calculated in and they could cause extra costs and delays on the date of the web site going live.

Going live

The moment of excitement comes when your site finally is published to the internet and you see the results of all the thought that has gone into the whole process. When we got our site live I was really pleased with it, and quite relieved the process was over, click here to see it.

Reporting and Monitoring

Once your website is up and running, you will want to know how many people visit your website and from that number how many actually buy the products or place an enquiry. From these statistics you can work out the ratio of visits to sales and gradually make changes to improve the ratios. There are some reliable statistics packages such as Google Analytics or Web-Stat.com which allow you to collect and review website visitor data in near real time. All you need to do this is to have a small block of code inserted into each web page on your site.

Another useful service that Web-stat.com provides is to monitor the website and warn you by email or text message if the site is offline. Google Analytics doesn’t yet provide a comparable uptime monitoring service, maybe they just decided it was too much of a headache as it is an intensive service checking a website every 5 minutes to make sure it is still responding and indeed web-stat do promote this difference as one of their unique selling points but it is pretty hard to compete with free. In fact Google Analytics is not quite free, which makes it an even better marketing decision for Google because sometimes it is harder to give things away for free than it is to sell them! Google Analytics is a free service available to Google AdWords advertisers, you don’t actually have to have any AdWords campaigns running but it will cost you a one-time activation fee of £5 (or similar in your local currency) to open your AdWords account, but once you have done that you can go on to use Google Analytics for as many websites as you like.(I am sure there probably is an upper limit to how many websites you can monitor from one account but my web design friend says he has not yet hit that limit and he’s got about 50 sites being tracked in his account!)

Marketing

Once the website is live there are lots of things you can do to market your product or service. The first step is to submit it to the search engines and at the same time write articles, and press releases. Getting links to the site from forums, blogs and other social networking spaces are other options. For more on this subject ask your designer about SEO

Conclusion

Wheww. What an amazing amount of work! I hadn’t realised when I started the process of getting a website up and running, how complicated it all is and how many factors you have to consider before even designing the website. The word web design is really a misnomer, as people often think it’s just about the graphic design on the home page, and the branding of the product. Unless you are a computer buff, most people have no idea how much goes into designing and building a website and the systems that support the work you want it to do. I hope that this article will give readers an understanding and insight into the whole process of website development from start to finish.

The Truth about Six Pack Abs

Sunday, February 7th, 2010

Everyone on this wonderful earth would like to have ripped six pack abs and be fully healthy.  Can everyone archieve this goal?  Yes. Humans were created for excellence so yes, anything is possible.  Although some may find it difficult to reach personal goals, anything is theoretically possible if you have an optimistic and positive outlook on life.

“Life is not fair” We can begin our day very positive, but by the end of the day if you are not fully focused of your objective and constantly thinking of your aspirations you can be a victim of procrastination.  We as humans tend to enjoy the path of least resistance – justifying our excuses and procrastinating our objectives.

Whether you are looking to lose a few pounds or get in shape for bodybuilding competition, please under any circumstances don’t let yourselves of any excuses.  Here are some helpful mindsets that will help when you get back on track when you feel you are buying your excuses:

Writing down your aspirations and visions.  Get a notepad right this moment, and write down all of your goals and aspirations.  On a piece of paper make a line down the middle.  In one side have your “goals” and the other have “aspirations” example. Goal #1 Lose 10 pounds this month. Aspiration  #1   Lose 10 pounds so I can buy a new pair of jeans, and so on.  Make sure they are in detail and also try to make them very personable.  Soon you wil  develop these mental changes that will change your life forever subconsciously.  Also Take note of the times you are at your lowest in energy and pull out your sheet and read those to you out loud.  Might sound kind of weird but it works.  Professional athletes do it everyday.  Why not you?.

Even if you simply just want to live an incredible healthy lifestyle and carrying on that mindset to your family and kids, is absolutely worth it.  Stay focused, stay in the fight and we will see you in the beaches of the world sporting your ripped abs.

The Exercise equipment industry also recognises the the motivation for many people to exercise is to reduce a growing layer of fat around the mid-section, so an obvious choice for any one looking to loose weight in this area would be to choose a device to directly target this area.

Although this strategy seems to be logical, the effectiveness of an abdominal exercise device on the abdominal area is much less than one would think, in fact the effects of abdominal exercises are far less than that of walking, jogging or cycling for a similar level of perceved effort. The fact that most abdominal exercise devices use a muscle isolation form, will give a far greater feeling of a good workout because the lactic acid build up during exercise causes some discomfort which is normaly ascociated with vigorous exercise and thus giving a perceived level of exercise which has actually not depleted the normal level of blood sugar in the bodies energy system and thus not effected the bodies energy system to break down stored fat into usable energy.

If you are still determined that an abdominal device is the right choice I would recoment a small device that doesnt take up half you house, unless you have a spare room, some thing like the 6 Second abs or the Ab King Pro will certainly give you a good workout.

First off, I want to mention that, for most people, getting six pack abs is not an easy task. It requires dedication, but it is possible! Below is a general 2-step guide that, if followed religiously for 3 months, will produce results.

Step 1: Nutrition

This is the single most important part of the puzzle, hands down. You can have the most impressive set of abs, but if they’re covered with a layer of fat, you won’t see them! Break up your day with 5 or 6 mini-meals because this jump starts your metabolism. And stop eating the food that is preventing results: white bread, loads of pasta, soda, candy, fast food, hydrogenated oils, sugars and fructose corn syrup. Replace them with healthy foods.

Step 2: Exercise

Workout at least three or four times a week doing 3 main types of exercise – cardio, weight lifting, and abs exercises.

The cardio exercises can be things like: walking briskly, jogging, bike riding, swimming….whatever cardio you don’t mind doing so that you’ll continue with it. Aim for 30-45 minutes, a minimum of twice a week

Weightlifting is important because 3 pounds of added muscle burns as many calories as a 1 mile jog…and this is while you’re just sitting around! Aim for 30-45 minutes, a minimum of 2 times a week. If you’re confused as to what exercises to do for each body part, check out out a bodybuilding website.

The final exercise you need to include in your exercise routine is ab exercises. Endeavor to workout your abs at least 3 times a week. There are lots of different ab exercises you can do so see if you can find 3 or more that you like doing so that you can mix them up for a bit of variety.

Tip: Try to mix up your routines every two weeks by varying the specific exercises and weights.

GenF20 has helped many people achieve a better quality of life. Research has shown that hgh precursors (amino acids) stimulate the pituitary causing it to release its produced growth hormone. GenF20 HGH Releaser is a formulation of growth hormone releasing amino acids which are combined with substances that aid in the release, or have a positive effect on our health. One of these effects is to decrease body fat, while increasing lean muscle.

It will take dedication on your part, but imagine the feeling you’ll get when you look in the mirror and like what you see.

Disclaimer: This information is not intended nor implied to be a substitute for professional medical advice, nor is it intended to diagnose, treat, cure, or prevent any disease.

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