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Email marketing is a very cost-effective method for a business to promote its products or services to a wide audience. If you can plan an effective email campaign with a quality business email list then you can see impressive results from it.

An important advantage of business email marketing is that it enables you to reach a wide audience with minimal effort. It is relatively inexpensive to launch a business to business email marketing campaign when compared to other marketing methods. Often, you will already have your own email list that you have compiled from your own client list. If you don’t have your own list, then there are reputable business email list brokers that can sell you a list of business email addresses. The quality of these lists can vary widely, so be sure to find out where the list originated and how recently it has been refreshed.

The cost to broadcast emails is also very low compared to traditional mailshots. Often, each email will cost less than a penny per email if sent in high enough volumes. Therefore, the cost is very low to broadcast an email marketing campaign.

Email campaigns can also be easily tracked. Lots of very useful information can be tracked by the email marketer, such as open rates, click rates and bounce rates. This information can be utilised to refine your campaigns. As an example, you can vary the subject line of the email and track which version gets the highest open rates.

If you can afford it, then it is a wise idea to hire the services of a professional business email marketing company to design and send out your email campaigns. If you are aiming to optimise your response rates from your email campaign and increase your sales, then a specialist business to business (B2B) email marketing company should help you to increase your return on investment and generate better results.

The wrong autoresponder email marketing can collapse your business, not build it.

A lot has been said about email marketing as an excellent tool for web marketing but few have been said about its pitfalls. If you plan to use auto responders as a booster for your online sales effort, you should pay particular attention to how your information is delivered to the readers. Basically, you should be concerned about the format in which the information is carried over.

In this article, we try to look at some of the much overlooked points that are a recipe for an email marketing campaign disaster.

Text format

When it comes to text on the internet, there are principally two main types that you can use in your email auto responders as part of your email marketing plain text like the one we see in notepad and html, the commonly used format on the web. Plain text normally contains no formatting but html text has formatting, variable background and can contain graphics.

Now let’s look at the reasons behind your choosing one or the other.

If you are reaching a simple readership without the need for extensive formatting and illustrations in your materials, then the best way to go is plain text for your email marketing. This style of text is easy to read ( as it has a white background) and loads easily because there are no graphics.

However, if you need to put links in your email marketing auto responders that readers will click on, then a problem emerges. People usually associate long links with affiliates. Even if you own the product being offered for sale, many people will shrug at the idea of clicking on a link because they know you are trying to hide behind an ezine or article to sell them a product.